Drumroll please…. SURPRISE! I launched a new loungewear brand, Dear Claire! I can’t believe I’m finally writing this post; this has been something I’ve been working on for the past 6+ months, and I can’t believe it’s all finally coming to life.
The idea of Dear Claire first came to me when Akash & I were talking about potentially starting a boutique, because I’ve actually always wanted to start my own clothing store. Although I’d love to curate my own designs of clothing one day, we figured this was the perfect way to try it out. I’m wearing comfy clothes basically 90% of the time, so I figured that was the perfect place to start!
The entire launch collection is a line of original designs we created, on the softest & comfiest materials we could find. We also came out with a custom Dear Claire candle, which might be the one I love the most! Now our homes can smell the same!
Akash & I have worked so hard together on making sure that the quality on everything was impeccable, and that the brand itself was something we could be proud of. It’s taken a long time to get to this point, but I’m so excited to be able to share this passion project of mine with the world.
So that’s pretty much the short story & background of how Dear Claire came to be! Thank you to everyone who’s already placed an order, or just shown support. It means so much to me as a small business owner to have the most amazing friends & family supporting our little brand! Can’t wait to see all of y’all wearing your Dear Claire around town. 🙂
PS if y’all want to snag a few things for yourself or as gifts, you can use code ‘WITHLOVESUMMER’ for 10% off!
OMG! Congrats, Summer! This is amazing!!! I can’t wait to check it out! 🙂
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Ahhh thank you Erin!!! If you end up wanting to grab some pieces let me know and I’ll set you up with a discount code 🙂